Hard Knox Fight Gear
Branding, Marketing, Communication, & Launch Strategy, Art Direction & Design
Engaged to facilitate the creation of a lifestyle combat sports brand for a developing market in the middle east. The Hard Knox brand I developed is clean, simplistic, iconic, and functional. Intended to inspire the fighter in us all - from beginner to champion. What initially started with a focus on gloves and pads has successfully launched into a full reaching lifestyle and fashion company.