hotwheels.com

UX / UI, Art Direction, Game Design, Brand Strategy

Joined the global toy giant, Mattel Toys, to assist in reimagining the digital vision for the Hotwheels brand — transforming its primary online touchpoint from a passive experience into the #2 ranked digital destination for kids grounded in play, fun, and excitement. The site quickly became the premier destination for boys five to seven years old - scaling from 30k to 1 million users a month at its peak.

 

©2020 by Daniel Cady Creative Director & Brand Strategist.