Game Changer: Tossing a new vegan “Cheeseball” to shake up the category!
Client: Outstanding Foods
When your name is “Outstanding,” you can’t be anything less. Outstanding Foods approached me to support the new product launch, leading to a user-friendly rebrand, to introduce their new brightly colored pack refresh to the world.
Strategy & Approach
Working with CEO Bill Glasser and the wildly talented in-house team, we moved the brand from a love of "purple" to a cohesive and user-friendly brand identity that elevated their new product and redefined what it means to be 'Outstanding' to the world.
A picture worth a thousand likes!
Art Direction - Digital & Product Photos
In conjunction with the brand refresh, we worked on a series of photo shoots to combine the new aesthetic with insights about what customers loved about the brand. This resulted in imagery as delightful as the products are to eat. With each shot, we’re not just presenting the product; we’re getting mouths watering.
Big, Bold, and Ballsy Launch Campaigns
An audacious triumph in healthful snacking!
We executed a marketing strategy to highlight the cheese ball's generous size and explosive flavor. With concepts and ideas that leveraged clever idioms and humor to create visuals that are as bold as the product itself. Drawing parallels to quirky social norms—like "oddballs" and "cheeseballs"—we transformed what could be just another snack into an Outstanding cultural statement.
